Essays about: "Background of the study in networking"

Showing result 1 - 5 of 50 essays containing the words Background of the study in networking.

1. 1. Reputation Management in a Digital Age : How start-ups control their online reputation

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Fanny Jacobsson; Lo Meh Paw; [2024]
   Keywords : Online Reputation Management; Brand Equity; Startups; Image;

   Abstract : Background: With digitalization, the increased use of the World Wide Web and social media combined with the aware and engaged costumer, the conditions of reputation management are also evolving (Beal & Strauss, 2008; Jones et al., 2009). READ MORE

3. 2. Female Entrepreneurship in Europe : How do socioeconomic and individual factors influence female entrepreneurial activity in Europe?

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Carina Wienecke; Henrik Berntsson; [2023]
   Keywords : female entrepreneurship; socioeconomic factors; individual factors; GEM; European countries; panel data study;

   Abstract : Background: Despite the societal progress made in recent decades, a gender gap in entrepreneurship persists. In Europe, there are fewer female entrepreneurs than male entrepreneurs. This issue is significant as female entrepreneurship substantially impacts economic development and social well-being. READ MORE

4. 3. Unveiling the Art of Illusion: Exploring the Fabrication of Authenticity and Trustworthiness by Social Media Micro-Influencers to Engage Their Audience : An exploratory multiple case study that aims to analyze how social media micro-influencers fabricate authenticity and trustworthiness to engage their audience

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Armin Roshandel; Felix Miöen Dahlström; Kevin Ekström; [2023]
   Keywords : ;

   Abstract : Background: Social networking sites have transformed communication and advertising, with influencers like micro-influencers and "instafamous" individuals playing a crucial marketing role. Businesses now leverage these influencers to engage audiences and promote their brands, creating new opportunities for online brand promotion and consumer engagement. READ MORE

5. 4. Securing SDN Data Plane:Investigating the effects of IP SpoofingAttacks on SDN Switches and its Mitigation : Simulation of IP spoofing using Mininet

   University essay from Blekinge Tekniska Högskola/Institutionen för datavetenskap

   Author : SHIVAKUMAR YADAV JABBU; ANIRUDH SAI MADIRAJU; [2023]
   Keywords : Software Defined Networking; IP Spoofing; Flooding; DDoS Attacks; Data Plane; Mininet;

   Abstract : Background:Software-Defined Networking (SDN) represents a network architecture that offers a separate control and data layer, facilitating its rapid deployment and utilization for diverse purposes. However, despite its ease of implementation, SDN is susceptible to numerous security attacks, primarily stemming from its centralized nature. READ MORE

6. 5. How does Generation Z experience digital customer service? : Exploring customer trust toward chatbots in European countries.

   University essay from Umeå universitet/Företagsekonomi

   Author : Anika Oudejans; David Rezkallah Hanna; [2022]
   Keywords : chatbot; customer experience; customer trust; customer expectation; customer service.;

   Abstract : Background: The concept of the chatbot has been around for nearly 60 years. However, service providers have recently increased the integration of chatbots in distinct industries due to the growth in digitalization and advanced technology. Not only that, chatbots can support service providers in becoming more efficient and reducing overhead costs. READ MORE