Essays about: "Bank Marketing plan"

Found 2 essays containing the words Bank Marketing plan.

  1. 1. Recognition of Brand Equity and Advertising in the Banking Industry in Cameroon. Case study Citibank N.A. : MBA-thesis in marketing

    University essay from Institutionen för ekonomi

    Author : Ferdinand Enoayuk Abangma; [2009]
    Keywords : Brand Equity; Brand Awareness; Citibank N.A-Cameroon; Telephone interview;

    Abstract : PURPOSEThe main purpose of this research is to determine the consumer level approach of brand equity in Citibank N.A using empirical information based on its brand awareness. The awareness of a brand would show the level of the brand recognition. READ MORE

  3. 2. Business plan of StalbroHouse LLC

    University essay from Internationella Handelshögskolan

    Author : Yanko Todorov; Sonna Stålbro; [2008]
    Keywords : Business plan;

    Abstract : ABSTRACT Background: The current condition of the U.S. housing market has created a possible shift in the way people are purchasing homes today. U. READ MORE