Essays about: "Beatrice Bender"
Found 1 essay containing the words Beatrice Bender.
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1. Controlling the Uncontrollable
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of this thesis is to tackle the paradox of governing free labour by exploring and drawing further understanding to the co-creation process in online brand communities. Originality: This study is the first to investigate co-creation from the theoretical perspective of the production of space and the first to introduce the concept of co-control in regards to the management of co-creation. READ MORE
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