Essays about: "Behavior-al Intentions"

Found 1 essay containing the words Behavior-al Intentions.

  1. 1. The Use of Crowdsourcing as a Strategic Marketing Tool - An Examination of Brand Perceptions and Behavioral Intentions

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Tatjana Stanke; Sarah Drogosch; [2015]
    Keywords : Non-participants; Behavior-al Intentions; Brand Perceptions; Brand Equity; Marketing; Crowdsourcing; Business and Economics;

    Abstract : The aim of this study is to understand how crowdsourcing campaigns in an online environment can change brand perceptions and behavioral intentions of non-participating customers. Therefore, the thesis connects two major concepts. First the phenomenon of crowdsourcing will be discussed with emphasis an emphasis on its use in marketing. READ MORE