Essays about: "Behavior-al Intentions"
Found 1 essay containing the words Behavior-al Intentions.
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1. The Use of Crowdsourcing as a Strategic Marketing Tool - An Examination of Brand Perceptions and Behavioral Intentions
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The aim of this study is to understand how crowdsourcing campaigns in an online environment can change brand perceptions and behavioral intentions of non-participating customers. Therefore, the thesis connects two major concepts. First the phenomenon of crowdsourcing will be discussed with emphasis an emphasis on its use in marketing. READ MORE
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