Essays about: "Benedikt Wiesmann"

Found 2 essays containing the words Benedikt Wiesmann.

  1. 1. The Reshoring Conundrum : Why manufacturing companies move production back to Sweden

    University essay from

    Author : Wiesmann Benedikt; Snoei Jochem Ronald; [2015]
    Keywords : ;

    Abstract : .... READ MORE

  3. 2. Corporate Social Responsibility : The Role of CSR in Brand Assessment – A Consumers’ Perspective

    University essay from IHH, Marketing and Logistics

    Author : Benedikt Wiesmann; Eduard Habt; [2012]
    Keywords : CSR; Brand Image; Consumer Perception;

    Abstract : The purpose of this thesis is to investigate the role of CSR (Corporate Social Responsibility) on the consumers’ brand perception. It is assumed that if CSR has any effect on the consumers’ brand perception it is supposed to be found as a component of the brand image. READ MORE