Essays about: "Bernhard Zachhuber"
Found 1 essay containing the words Bernhard Zachhuber.
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1. Putting a Price Tag on Loyalty : The Relationship of Customer-Segment Pricing and Student Loyalty in the Case of the Mecenat Card at Jönköping International Business School, Sweden
University essay from IHH, Marketing and LogisticsAbstract : Background Catering to customer needs and wants by, at the same time, reaping maximum profits has, since the beginning of trade, been a tricky task for companies. Customer-segment pricing, i.e. READ MORE
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