Essays about: "Bittencourt Nayron"

Found 1 essay containing the words Bittencourt Nayron.

  1. 1. Strategy in Born Global enterprises in a peripheral region of Sweden

    University essay from Umeå universitet/Företagsekonomi

    Author : Bittencourt Nayron; [2015]
    Keywords : Born Globals; strategy; strategy making process; strategic lenses; strategic schools of thought;

    Abstract : The purpose of this research study is to explore how decision-makers at Born Global enterprises form their strategies during the pre-internationalisation phase. In this study the researcher has combined theories from two academic fields, namely the strategic management field and the international entrepreneurship field. READ MORE