Essays about: "Bower-Burgelman Process Model"
Found 1 essay containing the words Bower-Burgelman Process Model.
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1. Driving Forces of the Investment Decision Process in a Technology Firm. A multifaceted understanding of the investment behaviour of individuals and the firm
University essay from Göteborgs universitet/Graduate SchoolAbstract : Abstract Every company has the goal to maximize shareholder wealth by allocating funds to the most profitable investments. A company’s survival is dependent on its ability to stay competitive and maintain market share. In a company there is always a selection of potential investments, therefore the investment decision process is crucial. READ MORE
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