Search for essays about: "Brand Creating"

Showing result 1 - 5 of 33 essays containing the words Brand Creating.

  2. 1. Brand Loyalty: A Study of the Prevalent Usage of Celebrity Endorsement in Cosmetics Advertising.

    University essay from Umeå universitet/Handelshögskolan vid Umeå universitet; Umeå universitet/Handelshögskolan vid Umeå universitet

    Author : Emma Löfgren; Juan Li; [2010]
    Keywords : Brand Loyalty; Advertising;

    Abstract : The usage of celebrity endorsements has been confirmed to result in more favorableadvertisement ratings and positive product evolutions (Dean and Biswas, 2001). It has evenbecome one of the most popular forms of retail advertising (Choi and Rifon, 2007). READ MORE

  4. 2. Brand building activities in Small Service Firms: A Qualitative Study on Swedish Real Estate Firms

    University essay from Högskolan Halmstad/Sektionen för ekonomi och teknik (SET); Högskolan Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Gustav Hägg; Niklas Jonsson; [2010]
    Keywords : Branding;

    Abstract : Brand building is a highly researched phenomenon when it comes to large enterprises in product oriented industries. However, when it comes to small firms and especially the service industry branding is a relatively new topic. This article explores the field of small service firms and their efforts in building their brand. READ MORE

  5. 3. How to establish corporate brand?

    University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Ekonomihögskolan, ELNU

    Author : Muhammad Bilal Aslam; Mirza Nafees Baig; Sohail Sahms; [2010]
    Keywords : corporate brand building process; brand image; corporate communication; identity; values; culture; vision;

    Abstract : Technology is becoming easy to imitate day by day thus the companies involved in technology need to invest on the soft points like branding. This will give a competitive advantage over the competitors which is not possible to imitate. READ MORE

  6. 4. Instigating involvement through consumer-based brand equity : an attitudinal study of consumer-based brand equity and consumer involvement

    University essay from Högskolan Kristianstad/Sektionen för Hälsa och Samhälle; Högskolan Kristianstad/Sektionen för Hälsa och Samhälle

    Author : David Bredberg; Johan Holmquist; [2009]
    Keywords : consumer-based brand equity; brand loyalty; consumer involvement; consumer behavior;

    Abstract : Recent research on links between dimensions of consumer-based brand equity, as well as links to consumer involvement, has shown that it is a significant predictor of purchase behavior.The purpose of this dissertation is to explore the affect brands have on consumer involvement. READ MORE

  7. 5. The Evolution of E-Commerce : How to develop a successful Strategy?

    University essay from Högskolan i Kalmar/Handelshögskolan BBS; Högskolan i Kalmar/Handelshögskolan BBS

    Author : Corey Olson; Antonia Rödel; [2009]
    Keywords : E-Commerce; Business-to-Business; E-commerce Strategy Development; Customer Relationship Management; Online Buying Process; Customer Segmentation;

    Abstract : E-commerce presents a new format for doing business. It creates an efficient, yet complex, system providing potential time and cost savings. The main question is then how a comprehensive strategy is developed to outline the new process. READ MORE