Essays about: "Brand Parody"

Found 2 essays containing the words Brand Parody.

1. 1. You can’t use confusion to dilute a famous brand : A comparative study of the approaches of the EU and South Africato dilution

   University essay from Uppsala universitet/Juridiska institutionen

   Author : Kabelo Mutubi; [2019]
   Keywords : Trademark law; European Union Trademark law; Dilution; Comparative law; freedom of expressions; South Africa; Varumärkesrätt; Europeiska unionen Varumärkesrätt; Utspädning; Jämförande lag; yttrandefrihet; Sydafrika;

   Abstract : The primary objective of the study as contained in this thesis is the discussion of the approaches to dilution taken by the legal systems of the European Union and South Africa. Although a comparative methodology is employed the discussion grounds the separate development of the anti-dilution provisions in both systems first before discussing comparisons and diverging approaches (should they exist). READ MORE

3. 2. Online Spoof Illustrations in the Aftermath of a Reputational Brand Crisis: Defining the Phenomenon and Its Consequences for Brand Management

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Eric Eichinger; Jens Gudacker; [2016]
   Keywords : Spoof Illustrations; Brand Parody; Crisis Management; Stakeholder Online Reactions; Corporate Reputation; Strategic Brand Management; Business and Economics;

   Abstract : Purpose: The purpose of this thesis is to explore the phenomenon of online spoof illustrations that are created in the aftermath of a reputational brand crisis. In a first step, characteristics of these illustrations are assessed and categorized. Subsequently, their impact on a brand’s reputation is investigated. READ MORE