Essays about: "Brand Smartphone apple"
Found 2 essays containing the words Brand Smartphone apple.
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1. Students Brand Preferences Between Apple and Samsung Smartphone
University essay from Akademin för hållbar samhälls- och teknikutvecklingAbstract : Date May 2012 University Mälardalen University School of Sustainable Development of Society and Technology Course Master Thesis, EFO 705 Authors Maha Al-azzawi & Mac Anthony Tutor Carl G Thunman Examiner Ole Liljefors Title Students Brand Preferences between Apple and Samsung Smartphone Purpose of the Study Is to compare student brand preference between Apple and Samsung Smartphone Methodology Quantitative research approach Conclusion This study showed that brand with high value of brand equity and identity would result in having high brand preference among students. The findings reveal that Apple has stronger brand preference more than Samsung among students. READ MORE
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2. Brand loyalty in Smartphone
University essay from Företagsekonomiska institutionenAbstract : Abstract Problem statement – what factors determine brand loyalty in Smartphone? Purpose – The purpose of this study is to examine causal antecedent factors leading to brandloyalty in the Swedish Smartphone market Theory – theoretical review and critical analysis of academic journals related to dependantand independent variables and conceptual model is formulated. Methodology - Quantitative approach is used to quantify the relationship between dependantand independent variables based on the proposed theoretical model that delineates therelationships between dependant variable brand loyalty and the independent variablescustomer satisfaction, perceived quality, brand experience, brand image, brand switching costand product involvement. READ MORE