Essays about: "Brand measurements"

Showing result 1 - 5 of 28 essays containing the words Brand measurements.

1. 1. Investigation of lighting impact on customer satisfaction/ Proposing Lighting Solutions for a Restaurant Brand

   University essay from KTH/Ljusdesign

   Author : Fatemeh Sadat Samareh Hashemi Shajareh; [2023]
   Keywords : Restaurant lighting; customer satisfaction; relaxing; cozy; warm light; lighting factors; retail lighting; hospitality lighting;

   Abstract : The concept of visiting a restaurant is no longer related to the consumption of a food. The total process of visiting a restaurant became a pleasant experience to elevate mood and satisfaction and create a memorable experience. READ MORE

3. 2. Sustainability Integration and Strengthening in Organisations - Exploring and Proposing Change Drivers Using Examples from Food-Producing Companies

   University essay from Malmö universitet/Institutionen för Urbana Studier (US)

   Author : Julia Breidenstein; [2022]
   Keywords : sustainability; corporate sustainability; food system; sustainability integration; organisational change; change drivers;

   Abstract : The impact of the current food system on the climate crisis challenges its actors to takeactions towards sustainability. The increasing pressure in transforming the food system requires changes at the organisational level, which sparks research interest in understanding what factors influence the integration and strengthening of sustainability in food-producing companies. READ MORE

4. 3. influencer campaign composition - an empirical study of influencer marketing campaign considerations

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Xinying Li; Felix Fagergren; [2022]
   Keywords : social media; influencer marketing; categorization; performance measurement; optimization;

   Abstract : Influencer marketing has become one of the prominent marketing strategies for companies. However, how practitioners, in actuality, form a decision basis and what considerations there are in the process of designing an influencer marketing campaign regarding influencer selection, performance measures and optimization continue to elude researchers. READ MORE

5. 4. Simulating cable fires in Fire Dynamics Simulator : Based on small scale testing in cone calorimeter

   University essay from Luleå tekniska universitet/Byggkonstruktion och brand

   Author : Hugo Zacharoff; [2021]
   Keywords : Cable fires; FDS; cone calorimeter;

   Abstract : In a society increasingly more influenced by technology and electricity, electrical and computer cables will play a more vital role in humans’ everyday life. With an increasing number of cables being introduced into society, the risk of fires caused by or involving cables will increase and become a more common danger to property and human lives. READ MORE

6. 5. Selection, Evaluation and Disclosure strategies : within the pheonomenom influencer marketing

   University essay from Umeå universitet/Företagsekonomi

   Author : Vendela Steinvall; Anton Leif; [2021]
   Keywords : nfluencer marketing; Influencer selection; Influencer evaluation; Disclosure strategies; Influencer characteristics; Relationship between brand and influencer; Influencer marketing decision maker; Marketing strategies;

   Abstract : Whilst influencer marketing has become a more common practice for decision makers within the field of influencer marketing, qualitative measurements are yet intangible and hard to measure, hence, requiring standardization. Recent scholars suggest that the phenomenon of influencer marketing have drastically changed over a short period of time, and there are reasons to believe that it is still changing. READ MORE