Essays about: "Brand sponsors thesis"

Showing result 1 - 5 of 9 essays containing the words Brand sponsors thesis.

1. 1. What Factors Affect a Consumer’s Purchase Decisions and Perceptions of Sponsored Products in Esports Within Sweden?

   University essay from Umeå universitet/Företagsekonomi

   Author : Jocelyn Charraud; Marcus Widell; [2019]
   Keywords : sponsorship; esports; perceptions;

   Abstract : Problem: Esports budgets and earnings have significantly increased in the past years whichhas increased the level of involvement of corporate sponsors in esports. Ironically, researchaimed at sponsorship within esports is not so abundant. READ MORE

3. 2. The Untold Story of the Sponsee - A Study of the Sponsorship Strategy of Swedish Elite Football Clubs

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Jakob Ivarsson; Måns Claeson; [2019]
   Keywords : Sponsorship; Sponsee Sponsorship Strategy; Brand Image Strategy; Relationship Strategy; Business and Economics;

   Abstract : Thesis purpose: This study aims to establish an understanding of the sponsee sponsorship strategy, with the purpose of expanding on the academic understanding and narrowing the identified research gap. Methodology: A qualitative study through semi-structured interviews with Swedish elite football clubs was conducted to answer how the sponsee strategically engage in sponsorships. READ MORE

4. 3. Traditionalist Meets Rebel: Football and e-sports - Will it be a good match?

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Ludvig Stavervik; Tomas Westerbrand; [2017]
   Keywords : Swedish Football Industry; E-sports; Sports; Brand Extension; Diversification;

   Abstract : This thesis sets out to increase the understanding of how the football industry in Sweden perceive e-sports as a phenomenon, as there is now a trend of sports clubs entering e-sports and setting up own e-sports sections. No previous literature has investigated this specific combination of sports and the purpose of this thesis is to provide initial results regarding the trend. READ MORE

5. 4. Sponsorship of grassroots- and youth football teams : A qualitative study from the sponsors’ perspective

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : David Arvidsson; Christoffer Hansen Charles; [2016]
   Keywords : Sponsorship; Sport sponsorship; Local sponsorship; Corporate Social Responsibility CSR ; Football; Grassroots; Effectiveness measurement;

   Abstract : Abstract Title: Sponsorship of grassroots- and youth football teams: A qualitative study from the sponsors’ perspective. Authors: David Arvidsson and Christoffer Rex Hansen Charles. Supervisor: Hèléne Laurell. Level: Bachelor thesis in marketing (15 Swedish credits), Spring 2016. READ MORE

6. 5. Increasing the Commercial Value of Womens Football Through a Holistic View on Sponsorship : A Case Study on Women's Football in Sweden

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Pernilla Elardt; Linnéa Hasselgren; Felicia Havik; [2015]
   Keywords : Sports Marketing; Sport Sponsorship; CSR Sponsorship; Women’s Sports; Women’s Football; Sweden;

   Abstract : Background Football is the most popular sport in Sweden today, however the interest for women’s football is decreasing (Sponsor Insight, 2014, Appendix II). The development of women’s football in Sweden has been remarkable during the last decades. READ MORE