Essays about: "Brand value asset"

Showing result 1 - 5 of 17 essays containing the words Brand value asset.

1. 1. Sustainable Corporate Bonds in the Swedish Real Estate Sector : A study on sustainable corporate bonds in the Swedish real estate sector with focus on risk premium and driving factors

   University essay from KTH/Fastighetsföretagande och finansiella system

   Author : Sara Ekelund; Eleonor von Euler; [2022]
   Keywords : Corporate bonds; greenium; risk premium; Företagsobligation; greenium; risk premium;

   Abstract : The market for sustainable corporate bonds is booming and has been for the pastyears. Swedish real estate companies were first with issuing green corporate bonds andresponsible for the largest amount of issued corporate bonds. However, in the socialand sustainability corporate bond market, the sector is lagging. READ MORE

3. 2. I stormens öga räcker status quo föga : hur en central aktör i krog- och restaurangbranschen ställer om under extrem kris

   University essay from SLU/Dept. of Economics

   Author : Andreas Lennartsson; Elsa Reuterdahl Svedberg; [2021]
   Keywords : corporate branding; entreprenöriella möjligheter; krishantering; omställning; organisationsförändring;

   Abstract : A company’s external environment consists of external, ever-changning forces that force it to adapt (Mintzberg, 2005). The company’s value network is part of this external environment; the value network is the link between the company and its external environment (Allee, 2000). READ MORE

4. 3. Concretizing and legitimizing brand equity as a strategic investment : A qualitative study in the Swedish retail industry

   University essay from Umeå universitet/Företagsekonomi

   Author : Emil Arljung; Axel Eklund; [2020]
   Keywords : brand equity; shareholder value; retail;

   Abstract : The retail industry has seen an immense increase in competition. Brands are becoming more similar, which makes it essential for firms to differentiate themselves against their competitors. The brand is considered the company's biggest intangible asset, possessing an array of different values for the company. READ MORE

5. 4. Non-Destructive Testing Of Concrete Bridges

   University essay from Luleå tekniska universitet/Byggkonstruktion och brand

   Author : Nadja Hedlund; [2020]
   Keywords : Non-Destructive testing; Concrete; Covermeter; Ultra-Sonic Pulse Velocity; Rebound hammer;

   Abstract : Non-destructive testing is of great value in cases where a structure's future is investigated to find out what the best measure is. It is not always the best solution to demolish and build new. Many structures can be repaired and function several more years. READ MORE

6. 5. Does One Size Fit All? Branding Strategies for Plus-Size Labels in the Fashion Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Jella Lynn Hauptmann; Julia Ausserdorfer; [2019]
   Keywords : Plus-Size; Brand Architecture; Brand Strategy; Fashion Branding; Brand Portfolio; Business and Economics;

   Abstract : Purpose: With increasing obesity rates and the change of beauty ideals within society, the plus-size fashion market currently enjoys a massive upturn and many established fashion retailers realise the opportunities within this ever more important segment. However, the integration of plus-size brands can be challenging as being plus-size is still connected to a stigma. READ MORE