Essays about: "Branding as a Competitive Strategy"

Showing result 1 - 5 of 47 essays containing the words Branding as a Competitive Strategy.

  1. 1. The Impact of Generation-Z on International Branding Strategy: An Analysis of Startup Fashion Brands : What are the possible challenges and advantages faced by startup fashion brands in adapting to the Gen-Z effect in their international branding strategies?

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Kristjana Zaka; Masood Muqdad Sami Al Juboori; [2023]
    Keywords : Generation Z; International Branding Strategy; Branding; Small Fashion Brands; Startups; New Ventures; Consumer Behavior; Qualitative Research.;

    Abstract : This study explores the profound impact of Generation Z (Gen Z) on the international branding strategies employed by small fashion brand startups. As digital natives born between the mid-1990s and early 2010s, Gen Z represents a dynamic force that challenges traditional marketing approaches. READ MORE

  3. 2. How to build a brand : Evoking the right emotions in audience perception

    University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronik

    Author : Niklas Eriksson; [2022]
    Keywords : ;

    Abstract : In order to be competitive in the marketplace, all company’s need to have a well-established and thought-out brand. It is difficult to create a brand that conveys the right feeling and establishes a connection with its target group. The process consists of many steps and subjective opinions are difficult to measure. READ MORE

  4. 3. Research on Chinese Millennial Consumers’ Perception of Co-branded Fashion Collections

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Huashuai Yang; Yusi Zhang; Zijie Zhou; [2020]
    Keywords : Co-branding; Fashion Industry; Chinese Millennial Consumers;

    Abstract : Background: In fashion market, with the emergence of new brands and changing customer preference in style, competition is fierce nowadays. Brand is an intangible asset that fashion brands build and leverage to secure market position and customer loyalty, which leads to a competitive advantage. READ MORE

  5. 4. The Strategic side of Global Talent Management : Thematic literature review with a conceptual reasoning

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Sofie Ekelöf; Nathalie Lindberg; [2020]
    Keywords : Global Talent management; Strategic Human Resource Management; Internal drivers; Challenges;

    Abstract : Today's organizations face a global talent shortage, where they struggle to find and develop the talents needed to gain a competitive advantage in the global labor market. The war for talent has shifted from a national to a global scale, affecting organizations Human Resource Management strategies. READ MORE

  6. 5. Recruiting and retaining labour in agricultural businesses : a multiple case study of employer branding in swedish agriculture

    University essay from SLU/Dept. of Economics

    Author : Marcus Engvall; Olof Krumlinde; [2020]
    Keywords : employer branding; employee value proposition; farmers; farming; human resources; marketing; word-of-mouth;

    Abstract : There is an increasing need for competent workforce in the agricultural sector, but a lack of potential candidates on the labour market. In June 2017, the Swedish state adopted a new national food strategy. This strategy points out the direction of the Swedish food policy until 2030. READ MORE