Essays about: "Branding of cities"

Showing result 1 - 5 of 45 essays containing the words Branding of cities.

1. 1. The Role of Outdoor & Nature Events in Place Branding : A case study of Destination Jönköping

   University essay from Jönköping University

   Author : Ahmad Malaekah; Philip Jidah; Felix Kellgren; [2023]
   Keywords : Place Branding; Small Cities; Events; Outdoor Nature; Jönköping;

   Abstract : As place branding becomes more significant to a city, events have become a way to attract visitors nationally and internationally. Large cities are putting on events that can attract millions of people. While the literature has excellent knowledge on events in place branding, the small city is neglected. READ MORE

3. 2. City branding used as an instrument for justifying the initiations of megaprojects : A master thesis of the topic city branding towards the megaprojects of Öresundsmetro and HH-tunnel

   University essay from Malmö universitet/Institutionen för Urbana Studier (US)

   Author : Marko Bergman; [2023]
   Keywords : city branding; city marketing; Öresundsmetro; HH-tunnel;

   Abstract : The purpose of this thesis is to investigate and understand how cities are using brandingefforts and strategies to further initiate projects of large scale. The study takes placewithin the cities of Malmö and Helsingborg that are both competing for gaining nationalsupport towards the initiation of megaprojects. READ MORE

4. 3. Competitive cities and architecture. : A case study of Malmo, Sweden

   University essay from Malmö universitet/Institutionen för Urbana Studier (US)

   Author : Nathan Frank Ó Néill; [2023]
   Keywords : Neoliberalism; Urban Planning Architecture; City-Branding; Competitive city;

   Abstract : Abstract    This thesis explores the evolving relationship between architecture and the globally competitive city, specifically examining how architects are involved in the realization of market metaphors that underpin city-branding on global markets. Specifically, this research focuses on waterfront redevelopment projects of post-industrial cities. READ MORE

5. 4. Assembling Paint, Parties and Toxins

   University essay from Lunds universitet/Avdelningen för etnologi

   Author : Mina Planting Mollaoglu; [2023]
   Keywords : Malmö; Sofielund; cultural sound zone; municipality policy; culture; urban planning; built environment; industry; graffiti; associations; community culture; cultural analysis; materialism; assemblage; tactics; space; terrain vague.; Cultural Sciences;

   Abstract : Over the last decade, Swedish cities like Stockholm and Gothenburg have seen a decline in cultural events due to noise complaints, unsuitable locations, and changing demographics. Malmö, facing similar issues amid urban growth, introduced a 2021 planning program for the Sofielund industrial district, featuring a "cultural sound zone" to support cultural activities. READ MORE

6. 5. Why do newly graduated students choose to apply for jobs in small cities? : A Bachelor thesis exploring what newly graduated students consider being an attractive employer in a small city.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Amanda Emanuelsson; Victoria Hultberg; Wilma Fridell; [2021]
   Keywords : Employer attractiveness; small city; newly graduates; functional benefits; emotional benefits; motivational benefits; reputation; recruitment; location;

   Abstract : Background: Employer branding is a concept that describes a company's reputation as a work place. Working with the employer brand can help companies to attract talented employees and also retain them in the company. It is therefore important that companies understand what makes an employer attractive in order to appeal and retain employees. READ MORE