Essays about: "Bricks and clicks"
Found 5 essays containing the words Bricks and clicks.
-
1. The Right Bricks for a World of Clicks - How the role of the physical fashion store is shifting in an increasingly digitalized market.
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Over the past decades, digitalization and e-commerce have transformed the retailing industry. Some sectors have seen it render the brick and mortar store all but obsolete; in others, it creates new opportunities for cross-channel synergies. READ MORE
-
2. Clicks and Bricks in a Symbiosis : A qualitative study about the value of the physical store in a digital era
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Background and Problem DiscussionA paradigm shift in retail is evident due to the increase of customers purchasing productsonline, where digitalization has created a concern regarding the existence of the physical storein today’s digitalized society. On the other hand, e-commerce has been seen as an opportunityfor retail stores to use as a strategy where physical and digital work together in a symbiosisfor creating unified messages and experiences for the consumers across channels. READ MORE
-
3. From Clicks to Bricks – The Impact on Brand Resonance
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
-
4. The Transitional Environment of E-tail vs. Retail : An exploratory study of the factors that trigger channel purchasing decisions within the area of Umeå
University essay from FöretagsekonomiAbstract : In the field of consumer goods the ecommerce industry has been growing rapidly. This rapid growth has created significant pressure on traditional retailers forcing them to institute change or risk being removed from the market. The primary objective of this study was to examine the shopping behavior of Umeå inhabitants in the Retail vs. READ MORE
-
5. “Strategic factors influencing the transition of businesses as they migrate from place to space, and vice versa : Issues and considerations”
University essay from Blekinge Tekniska Högskola/Sektionen för managementAbstract : The purpose of the research is to address the issues and considerations faced by companies, mainly retail B2C companies, as they try to establish online presence, migrating from tradition modes of doing business, to adoption of some virtual attributes. It also looks into the challenges that wholly virtual companies face, particularly online retailers (normally called e-tailers) as they realise the need to embrace traditional business processes, in a bid to gain from the advantages of the two worlds (the traditional world and the virtual world). READ MORE
