Essays about: "Brittany Holtsinger"

Found 1 essay containing the words Brittany Holtsinger.

  1. 1. Corporate Image Enhancement in Extractive Industries. : LAMCO case through a societal marketing perspective.

    University essay from Akademin för ekonomi, samhälle och teknik

    Author : Erjola Veliaj; Brittany Holtsinger; [2013]
    Keywords : Societal Marketing; Corporate Image; Non-profit organizations; Developing Countries;

    Abstract : This paper discusses the nature of extractive industries operating in less developed countries and the exploitative image they are faced with. In order to address this issue, this paper presents a thorough analysis of societal marketing by considering social initiatives undertaken by corporations to enhance wellfare in the host country. READ MORE