Essays about: "Budjusteringar"

Found 1 essay containing the word Budjusteringar.

  1. 1. Automated Bid Adjustments in Search Engine Advertising

    University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

    Author : Mazen Aly; [2017]
    Keywords : Digital Advertising; Bid Adjustments; Optimization; Statistical Analysis; A B Testing; Digital Marknadsföring; Budjusteringar; Optimering; Statistisk analys; A Btestning;

    Abstract : In digital advertising, major search engines allow advertisers to set bid adjustments on their ad campaigns in order to capture the valuation differences that are a function of query dimensions. In this thesis, a model that uses bid adjustments is developed in order to increase the number of conversions and decrease the cost per conversion. READ MORE