Essays about: "Building a Successful Brand"

Showing result 1 - 5 of 38 essays containing the words Building a Successful Brand.

1. 1. Simulation of a prototype of the LDMX hadronic calorimeter and analysis of test beam data

   University essay from Lunds universitet/Partikel- och kärnfysik; Lunds universitet/Fysiska institutionen

   Author : Péter György; [2022]
   Keywords : LDMX; HCal; TS; prototype; Physics and Astronomy;

   Abstract : The Light Dark Matter eXperiment (LDMX) is an upcoming experiment to test the existence of dark matter in the mass range of 1 MeV - 1 GeV. It does so by looking for missing momentum and energy in collisions of an electron beam and a tungsten target, which could potentially indicate the existence of dark matter. READ MORE

3. 2. The Nationalist Beauty Ideal

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Elin Fransson; Asta Nordlund; [2021]
   Keywords : Regional Identity; National Identity; Banal Nationalism; Critical Discourse Analysis; Marketing Communication; Cultural Heritage; Corporate Visual Identity System; Country of Origin; Scandinavia; Scandinavian Beauty; Business and Economics;

   Abstract : Purpose: The purpose of this study is to explore how drawing upon nationalism and regionalism in the marketing of brands may lead to unintended consequences in greater society. This purpose has been reached by studying the Nationalist and Scandinavian discourses used in the marketing of eleven Scandinavian beauty brands. READ MORE

4. 3. Emotional steps towards stronger brands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Therese Mössler Färdig; Emilia Fisal; [2020]
   Keywords : Emotional Intelligence; Branding; Brand building process; Brand platform; Business and Economics;

   Abstract : Purpose: Emotional Intelligence (EI) has been widely discussed within business performance, but not as much in the context of branding. This paper argues that the use of EI permeates a successful brand building process towards increased brand equity and a stronger brand. READ MORE

5. 4. Branding Public Transportation in Sweden

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Djenane Liasse; Jana Tigges; [2019]
   Keywords : Branding public transportation; Attitude towards Advertisement; Attitude towards Brand; Self-brand connection; Brand fit; Green Branding; Love Branding; Technology Branding; Business and Economics;

   Abstract : Purpose: The purpose of this thesis it to investigate if and how branding in public transportation can influence sustainable consumer behaviour. It is of interest to analyse the influence of different branding concepts (green, love and technology) on attitude towards public transportation, the intention to use and recommend it. READ MORE

6. 5. MSF and the Hippocratic Approach : a single case study on communication in the conflict of South Sudan

   University essay from Uppsala universitet/Statsvetenskapliga institutionen

   Author : Thomas Stahl; [2018]
   Keywords : MSF; Hippocratic; Do No Harm; conflict; marketization;

   Abstract : This thesis investigates Médécins Sans Frontières (MSF) communication in the setting of South Sudan. More precisely, the thesis investigates MSF’s engagement in a discussion regarding the potential harm NGOs, both other and themselves, might cause in terms of conflict dynamics. READ MORE