Essays about: "Business Strategy in the 21st Century"

Showing result 1 - 5 of 12 essays containing the words Business Strategy in the 21st Century.

  1. 1. Act of kindness: A study on modern day crisis handling and its effect on brand identity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Teodora Hertanu; Mette Holm Bertelsen; Mads Hüsig Jeppesen; [2020]
    Keywords : Crisis management; crisis handling; act of kindness; core values; product offerings; strategy approach; Business and Economics;

    Abstract : Purpose: This paper aims to explore and examine how companies have reacted to suddenly occurring crises in the 21st century. The paper will investigate how companies have adapted – or stayed in hiding – during the COVID-19 pandemic, and how this has impacted their corporate brand identity and their core values. READ MORE

  2. 2. Marketing Communication Strategy for a Science Park

    University essay from Högskolan Dalarna/Företagsekonomi

    Author : Anna Luchina; Giacomo Codazzi; [2019]
    Keywords : Science Parks; marketing of services; marketing communications; students as potential customers;

    Abstract : Background: World economy of the 21st century places high demands on national economic systems. Governments implement various initiatives to enable a more effective cooperation between universities and industries in order to increase competitiveness of their economies. Science Parks represent one type of such initiatives. READ MORE

  3. 3. The Relationship Between Industrial Manufacturing Innovation and CO2 Emissions in China: Evidence from Provincial Level Patent Data, 1999-2009

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Conor Prescott; [2019]
    Keywords : Patents; Innovation; CO2 Emissions; China; Panel Data; Business and Economics;

    Abstract : The beginning of the 21st century marked a time in which the economic and environmental landscape in China was changing very rapidly. The manufacturing industry was facing up to rising factor costs, the rise of profit-oriented private enterprises was eminent, and the pro-growth strategy of the economy was causing increasing environmental degradation. READ MORE

  4. 4. Neural Networks and the Stock Market

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Lars Åström; [2018]
    Keywords : Neural Networks; Machine Learning; Stock Market; Efficient Market Hypothesis; Artificial Intelligence; Business and Economics;

    Abstract : In the 19th century, gold diggers emigrated from Europe to North America with the hopes of a brighter future. Gold diggers today might look to the stock market with hopes of finding the key to incredible wealth. READ MORE

  5. 5. Exploring the Perceived Success Factors of Agile Software Projects in Indonesian Startups

    University essay from Uppsala universitet/Industriell teknik

    Author : Nuruddin Kamil; [2018]
    Keywords : agile software development; startups; Indonesia; success factor;

    Abstract : A startup is a fledgling business designed to deliver a new product or service under conditions of extreme uncertainty. In the 21st century, startups have been growing significantly both in developed and developing countries. Since2014, startups are currently a new booming phenomenon in Indonesia. READ MORE