Search for essays about: "Business administration"

Showing result 1 - 5 of 285 essays containing the words Business administration.

  2. 1. French luxury companies: Challenge to design E-Commerce without affecting their brand image

    University essay from Högskolan Halmstad/Sektionen för ekonomi och teknik (SET); Högskolan Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Paul LASSALLE; Clément LEMAIRE; [2010]
    Keywords : Marketing; luxury companies; french; e-commerce; brand image; E-merchandising; E-CRM; Louis Vuitton; Luxury market; French market; Website; Brand and Reputation;

    Abstract : Title: French luxury companies: Challenge to do E-Commerce withoutaffecting their brand imageAuthors: Clément LEMAIRE and Paul LASSALLESupervisor: Jean-Charles LanguilaireLevel: Bachelor Thesis in Business Administration, MarketingKey words: Marketing, E-commerce, E-merchandising, E-CRM, Louis Vuitton, Luxury market, French market, Website, Brand and ReputationPurpose: How French luxury companies, in a context of changing demand, use the e-commerce without affecting the image of their brand?Method: In the method we explain that we decide to use a descriptive method of research. We collect secondary data from our University Library and primary data from our observation of Louis Vuitton website. READ MORE

  4. 2. Differential pricing & promotion and their effect on growth of SMEs which offer standardized services : A Case Study of Snowhite Dry Cleaners Pakistan

    University essay from Högskolan i Skövde/Institutionen för teknik och samhälle; Högskolan i Skövde/Institutionen för teknik och samhälle

    Author : Abid Naeem; Ssebunnya Henry; [2010]
    Keywords : Differential pricing; Promotion; Competitive strategy; Services marketing management; Customer value; Business growth; Marketing management.;

    Abstract : Problem: In bid to stay competitive in the industry, SMEs have to apply several  formal marketing techniques which will help them edge past their competitors regardless of the many operational challenges they are facing. Moreover, through the first questionnaire the authors realized that if the case company could appreciate the use of marketing techniques in the market, it would gain more market share hence realizing organic growth. READ MORE

  5. 3. The Cargo Tray Industry in India – A Market Research

    University essay from Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling

    Author : Martin Eriksson; Tobias Ohlsson; [2010]
    Keywords : ;

    Abstract : Title: The Cargo Tray Industry in India – A Market ResearchAuthors: Martin Eriksson and Tobias OhlssonSupervisor: Cecilia LindhUniversity: University of MälardalenDepartment: School of Sustainable Development of Society and TechnologyCourse: Bachelor thesis in Business Administration, 15 creditsResearch question: Is the Indian cargo tray industry a promising place for Autoform to make futureinvestments?Target group: The primary target is Autoform. The secondary target group is other caraccessories manufacturers who want to know about the Indian car industry. READ MORE

  6. 4. Measuring and handling risk : How different financial institutions face the same problem

    University essay from Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling

    Author : Sarah Rörden; Kristofer Wille; [2010]
    Keywords : Risk variables; Risk measurement; Risk management; Modern Portfolio Theory; Diversification; Beta;

    Abstract : Title: Measuring and handling risk - How different financial institutions face the same problemSeminar date: 4th of June, 2010 Level: Bachelor thesis in Business Administration, Basic level 300, 15 ECTSAuthors: Sarah Rörden and Kristofer WilleSupervisor: Angelina SundströmSubjectterms: Risk variables, Risk measurement, Risk management, Modern Portfolio Theory, Diversification, BetaTarget group: Everyone who has basic knowledge of financial theories and risk principles but lacks the understanding of how they can be used in risk management. Purpose: To understand the different Swedish financial institutions’ way of handling and reducing risk in portfolio investing using financial theories. READ MORE

  7. 5. Influence of institutional shareholders on CEO compensation in Sweden

    University essay from Högskolan på Gotland/Institutionen för humaniora och samhällsvetenskap; Högskolan på Gotland/Institutionen för humaniora och samhällsvetenskap

    Author : Ashot Khalatyan; Luay Jouri; [2010]
    Keywords : Business administration; Corporate governance; CEO compensation;

    Abstract : Chief executive officer’s (CEO) compensation and its optimal level is an interesting and important topic. How successful and skilled are shareholders monitoring and making changes in its level and its mix? Ownership dispersion is an important determinant of it. READ MORE