Essays about: "Business project title"
Showing result 1 - 5 of 193 essays containing the words Business project title.
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1. The Paradox of Gender Equality and Female Entrepreneurship
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: The Paradox of Gender Equality and Female Entrepreneurship; A study seeking to elucidate the perceptions and value systems that underlie entrepreneurial activity among women in Sweden Seminar date: January 10th, 2024 Course: FEKH99, Bachelor Degree Project in Entrepreneurship and Innovation Management, Business administration, Undergraduate level, 15 University Credit Points Authors: Stella Berlin, Emma Lisnell Advisor: Ziad El-Awad Keywords: Female entrepreneurship; Values; Attitude; Perceptions; Self-Efficacy Research question: How do the inherent value systems surrounding women in Sweden influence their intentions, decisions, and actions in the pursuit of entrepreneurship? Purpose: Extend existing research to provide a nuanced exploration of the value systems influencing Swedish women's perceptions, intentions, and engagement in entrepreneurship. Methodology: A qualitative multiple case study with a comparative element. READ MORE
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2. Performance Measurement Systems, Middle Managers, and the Fight over Control
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: Performance Measurement Systems, Middle Managers, and the Fight over Control Seminar Date: June 2nd, 2023 Course: Business Administration: Bachelor’s degree project in organization. Undergraduate level, 15 credits. READ MORE
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3. The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by the Management of a Retail Organization Through Rebranding
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by Management of a Retail Organization Through Rebranding Date of the Seminar: 2nd of June 2023 Course: BUSN39 Degree Project in Global Marketing Authors: Henriette Grønlund Christensen and Julie Melchior Eide Supervisor: Veronika Tarnovskaya Keywords: Sustainability, corporate branding, corporate rebranding, internal corporate rebranding, strategy as practise, sustainable corporate brands Purpose: The purpose of this thesis is to understand how a sustainable corporate brand is implemented by management of a retail organization through rebranding. Therefore, the thesis relates corporate rebranding to sustainability with the aim to understand the process from going from a corporate brand to a sustainable corporate brand. READ MORE
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4. A Guilt-free Guilty Pleasure - A Qualitative Study of Consumers’ Process of Coping with the Tension between Health and Hedonism
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: A Guilt-free Guilty Pleasure: A Qualitative Study of Consumers’ Process of Coping with the Tension between Health and Hedonism Course: BUSN39 - Degree Project in Global Marketing Authors: Y Nhi Do & Georgia Kakaletri Keywords: Guilt-free Narratives, Healthism, Hedonic Food Consumption, Sensemaking, Cultural Branding, Identity Purpose: The purpose of this thesis is to explore the way consumers make sense of guilt-free narratives in the case of hedonic food consumption and how they cope with the tension between healthism-hedonism. Background: Most relevant studies in the field of food and health focus on psychological motives, and mainly follow a quantitative methodology, which lacks an in-depth analysis of the topic. READ MORE
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5. Beyond the Bin: Dumpster Diving as an Alternative Consumer Practice
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: Beyond the Bin: Dumpster Diving as an Alternative Consumer Practice - Investigating the Motivations and Methods of Urban Foragers Course: BUSN39 Business Administration: Degree Project in Global Marketing - Master level Authors: Adam Christensson and Vendela Melin Supervisor: Annette Cerne Keywords: Dumpster diving, Social movement, Consumer resistance, Theory of planned behavior (TPB). Purpose: The study investigates dumpster diving motivations, methods, and its role as a resistance against conventional consumption patterns. READ MORE