Essays about: "BusinessAdministration"

Found 1 essay containing the word BusinessAdministration.

1. 1. Importance of estimation of market potential : a case of Sandvik Tooling

   University essay from Avdelningen för ekonomi

   Author : Mi Tegnér; [2011]
   Keywords : business areas; estimation; measuring; market potential; market shares; benchmarking;

   Abstract : Abstract   Title: Importance of estimation of market potential- a case of Sandvik Tooling   Level: Bachelor Degree in BusinessAdministration, 15 ECTS-Credits in Marketing   Author: Mi Tegnér   Supervisor: Akmal Hyder   Date: 2011-05   Aim: The aim of this thesis is to study in which waySandvik Tooling and certain other international companies’ measure and estimatethe market potential   Method: I have used a qualitative method. This meansthat I have focused on the big picture rather than solely on parts from thecollected material. READ MORE