Essays about: "Cécile Menard"

Found 1 essay containing the words Cécile Menard.

1. 1. Delving into the digital : A marketing investigation into determinants of app usage intention 

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Simon Hellberg-Zarders; Cécile Menard; [2018]
   Keywords : intention; attitude; intention to use; determinants; free apps; mobile apps; consumer behavior;

   Abstract : Since the advent of the smartphone, mobile applications on these devices have increasingly gained in popularity and have become a staple in the everyday lives of people. This trend has resulted in the development of millions of applications, yet the majority of them are never downloaded or used for a variety of reasons. READ MORE