Essays about: "CAGE Ghemawat"

Found 2 essays containing the words CAGE Ghemawat.

1. 1. Speed of e-commerce internationalisation: impacting factors within the fashion industry

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Sebastian Ejdhall; William Fellbom; [2017-08-29]
   Keywords : Speed of Internationalization; Internationalization Process Theory; Conceptual framework of internationalization; E-commerce; Network Theory; Fashion Industry;

   Abstract : Internationalization through e-commerce has been a rather under researched area and the effect of e-commerce on speed is even more so. This thesis’ purpose is to increase the understanding of the process of how companies within the Swedish fashion industry internationalize. READ MORE

3. 2. Evaluating Emerging Markets : Swedish MNCs and their Evaluation Behavior

   University essay from Företagsekonomiska institutionen

   Author : Fredrik Lundström; Christofer Andersson; [2007]
   Keywords : Evaluation Behavior; Emerging Markets; Swedish MNCs; Country Portfolio Analysis; CAGE framework; Distances Between Markets;

   Abstract : Country portfolio analysis, a commonly used tool among companies when evaluating potential target markets, only focus on potential sales instead of including cost and risk into the equation. However, some researchers today have become aware of the importance of taking these costs and risks into account. READ MORE