Essays about: "CCT perspective"
Showing result 1 - 5 of 18 essays containing the words CCT perspective.
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1. Echoes of the past: A Qualitative Study on Personal and Historical Nostalgia and their Impact on Consumer Identity
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis Purpose: The purpose of this study is to explore young consumers' identity creation in the context of nostalgic consumption and marketing. The study seeks to deepen the understanding of how young consumers construct their identities by exploring the impact of two forms of nostalgia, personal and historical. READ MORE
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2. Love and Let Go: The Confessions of Sustainable Fashionistas - Exploring Sustainable Fashions Disposal from a Consumer Perspective
University essay from Göteborgs universitet/Graduate SchoolAbstract : Sustainable fashion is sometimes called an oxymoron as many of the practices associated with fashion production and consumption are environmentally and socially taxing (Payne, 2019). Companies are experimenting with and developing more circular business models to decrease environmental impact and waste (Binotto & Payne, 2017). READ MORE
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3. Play it cool - Understanding Consumer Identity Performances through Musical Taste
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Sharing music and displaying one’s musical preferences have become an inseparable part of the content circulating on social media, dating apps, and the online world as a whole. Accordingly, music-streaming services are providing users with more and more functions to share musical content on other platforms and even introduced summaries of their annual music consumption. READ MORE
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4. Do they really get influenced? : A psycho-social study examining the presence of fashion SMIs on Swedish female consumers' fashion related purchasing decisions
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Consumers now more than ever are concerned by a teeming pool of social and cultural powers-Social Media Influencers (SMI)-that influence their purchasing decisions. Fashion as one of the most extensive industries in the world has spurred the rise of fashion SMIs on Instagram. READ MORE
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5. Meanings of Clothing Consumption for Identity Construction - Comparing Fast Fashion and Slow Fashion Consumers for Sustainability Purposes
University essay from Göteborgs universitet/Graduate SchoolAbstract : Drawing from literature on identity construction, consumption meanings, consumer culture and fashion consumption, the aim of this study is to compare the conception of clothing consumption of fast fashion and slow fashion consumers, and to develop a broader understanding regarding how consumer culture and symbolic meanings influence identity construction. In times of growing consumption and large negative environmental impacts of the fashion industry, the objective is to provide important implications for how the clothing industry could promote slow fashion behavior rather than fast fashion by creating more sustainable identity meanings for consumers to seek out. READ MORE
