Essays about: "CEO communication"

Showing result 1 - 5 of 41 essays containing the words CEO communication.

  1. 1. The Impact of COVID-19 on Abnormal Tone in Corporate Communication: A Comparative Analysis of Affected and Non-Affected Industries

    University essay from Göteborgs universitet/Graduate School

    Author : Muhammad Bilal; Tanvir Reza Akash; [2023-07-03]
    Keywords : Abnormal Tone; Affected Non-Affected Industries; CEO Letter; Covid-19; Impression Management; Information Content;

    Abstract : Background and Problem Definition: Effective communication is crucial for stakeholder relationships. CEO letters convey important information, but during crises, companies and industries may misrepresent their financial health to maintain a positive impression, potentially through abnormal tone. READ MORE

  3. 2. Navigating the Growth Paradox in an Incumbent Business Context : Managerial Implications from a Degrowth Perspective

    University essay from Umeå universitet/Företagsekonomi

    Author : Sabrina Dietrichs; Gitte Thorsén; [2023]
    Keywords : Degrowth; Degrowth Frameworks; Growth Paradigm; Growth Paradox; Organizational Paradox Theory; Managerial Paradox Response; Post-Growth Economy;

    Abstract : Our study investigates how the organizational growth paradox is perceived and managed by incumbent firms from a degrowth perspective. There is a growing critique against the growth paradigm, an increasing support for its abandonment. Scholars are calling for a paradigm shift towards a post-growth economy. READ MORE

  4. 3. ALL BARK NO BITE? An explorative case study of BrewDog's Corporate Political Advocacy campaign

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Olivia Dinér; Alice Sävman; [2023]
    Keywords : Corporate Political Advocacy; Authenticity; Woke-washing; Entrepreneurial Leadership; CEO Activism; Challenger Brand; BrewDog; Social Sciences;

    Abstract : In times of political divisiveness, Corporate Political Advocacy (CPA) has emerged as a commonly used communication strategy whereby brands voice support for socio-political issues. Despite its increasing prominence, research of CPA in the field of strategic communication is scarce. READ MORE

  5. 4. International shareholder activism in Sweden : A study of BlackRocks’s influence in their Swedish holdings

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Mary Chan; Malin Pettersson; [2022]
    Keywords : Corporate Governance; Nomination Committee; Shareholder Activism; BlackRock; Institutional Investor.;

    Abstract : The objective of this study was to gain increased knowledge regarding BlackRock’s ability to influence their Swedish owned companies. The scope of this thesis has been to study eight companies where BlackRock have holdings. READ MORE

  6. 5. The micro consulting business in Sweden : A multiple-case study of content marketing methods used to attract potential customers

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Jesper Björling; Elias Lindahl; Jonathan Persson; [2022]
    Keywords : Micro consulting enterprises; Content marketing; Acquiring customers; Customer identification; MCE’s Content Marketing Model;

    Abstract : Background:  In recent years, Sweden’s micro consulting enterprise (MCE) industry has grown significantly. Even during the COVID-19 pandemic, the MCE business in Sweden continued to grow in a positive direction, while bigger consulting firms were heavily impacted, with around 48% of firms seeing negative growth. READ MORE