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1. 1. Numbers VS Narratives in the Eyes of Non-professional Investors

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alexander Hedlund; Mattias Nilsson; [2017]
   Keywords : Dissonance; CEO-statement; Non-professional investors; Narrative reporting; Accounting communication; Business and Economics;

   Abstract : Purpose: In an explorative manner this thesis aims to research how the content of CEO-statement affects non-professional investors’ opinion of a company’s prospects. Methodology: This study is to be considered a qualitative study based on an inductive orientation regarding the role of theory. READ MORE