Essays about: "CHEN SI JIA"
Found 1 essay containing the words CHEN SI JIA.
-
1. The Analysis of Challenges and Opportunities in Brand Extension
University essay from Sektionen för ekonomi och teknik (SET)Abstract : Over the decades, brand extension has been a core marketing strategy for a great number of companies. Brand extension enjoys a good reputation for bringing practical advantages to companies whilst it faces disputation at the same time because of a relatively high percentage of failures. READ MORE
Result pages:
1