Essays about: "CHINA MARKETING"

Showing result 11 - 15 of 141 essays containing the words CHINA MARKETING.

  1. 11. Gender performance in livestream shopping - An empirical study of the most popular male host for beauty product in China

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Zhaoze Wang; Xiaorui Hu; [2021]
    Keywords : marketing; consumer; livestream shopping; gender performance;

    Abstract : This thesis explores how a successful male beauty host and his viewers perform gender roles in the Chinese livestream shopping. Although a vast scope of research has approached different gender-related topics in marketing and consumer research, livestream shopping has remained unexplored. READ MORE

  3. 12. Antecedents of Chinese millennial consumers' purchase intentions via following influencers' recommendations: the sports goods industry

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Xiangru Meng; Yue Xiao; [2020]
    Keywords : Influencer marketing; Chinese millennials; TTI model; purchase intention; sports industry;

    Abstract : Background In recent years, with the rapid development of e-commerce in China, various online media and digital social platforms have attracted more users, and online marketing has gradually replaced traditional marketing strategies. The increasing frequency of online shopping by Chinese consumers, especially millennials, presents a huge opportunity for influencer marketing. READ MORE

  4. 13. How Influencers Marketing Motivates Consumers’ Buying Behaviour : A focus group investigation of the impulse buying behaviour via Chinese millennials’ lens

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Gao Wangshu; Wang Guanhua; [2020]
    Keywords : ;

    Abstract : background:  Influencer marketing has become more and more popular nowadays. Companies collaborate with influencers to increase their popularity and hence, their market share. Instagram is one of the social media that influencers usually use. READ MORE

  5. 14. The influence of social media marketing on the behavior of consumers purchasing cosmetic product— A comparative study of China and Sweden

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Yingpei Yu; Lu Zhouyan; [2020]
    Keywords : social media marketing; cosmetics; consumer purchasing behavior; China; Sweden;

    Abstract : .... READ MORE

  6. 15. Constructing sustainable development : a content analysis of the green policies on the tea industry at Jingmai Mountain region, Yunnan Province, China

    University essay from Lunds universitet/LUCSUS

    Author : Guyu Dai; [2020]
    Keywords : Sustainability Science; Local sustainability; Green Development; Content Analysis; Policy Studies; Tea Industry; Jingmai Mountain region; Social Sciences;

    Abstract : Sustainable development at the local level is greatly impacted by policymaking. In China’s Jingmai Mountain region, the sustainable development policies are centred mostly around the tea industry, due to the social and environmental dynamics surrounding tea in that region. READ MORE