Essays about: "CHINA MOBILE"
Showing result 1 - 5 of 56 essays containing the words CHINA MOBILE.
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1. Mobile Device Industry in China : A study on Chinese mobile device industry from an ecosystem point of view
University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknikAbstract : Under the global trend of digital transformation development, Chinese mobile device industry has rapid expansion and yield significant economic benefits and social impacts both domestically and internationally. This growth is driven by the advancement of 5G technology, which has revolutionized various aspects of the industry, including manufacturing, products, and consumer demand. READ MORE
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2. China Influencer E-commerce Livestreaming Marketing Strategy Research
University essay from Jönköping University/Internationella HandelshögskolanAbstract : The surge of mobile internet and electronic devices has revolutionized consumer interactions and information consumption. Livestreaming emerges as a prevalent advertising method in e-commerce, compensating for the static nature of traditional platforms by providing dynamic buying experiences. READ MORE
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3. Power dynamics and order formation in mobile MOBA games : a Foucauldian analysis of "Honor of Kings"
University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medierAbstract : Video games can be seen as a media that immerses players. The formation of a good game order is an important guarantee for players to engage in electronic games. This paper selects the most popular mobile MOBA game in China, "Honor of Kings," as the research object to analyze the formation process of the game order. READ MORE
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4. Making her feel like a fairy : a study of young women engaging with selfie applications in China
University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medierAbstract : It’s not unusual for young people these days to take and edit a selfie. With the rise of consumerist culture and the popularity of mobile Internet, nowadays selfie applications, including beauty cameras and photo-beautification applications, have become the most well-accepted products/brands among Chinese women, who have grown accustomed to showing only one exquisitely edited face in digital photos without any dirt or blemishes. READ MORE
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5. In-store mobile payment in western countries : A study on readiness and adoption
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : The purpose of this master thesis is to investigate the characteristics that made in-store mobile payment in China fast and highly adopted and to give suggestions for developing in-store mobile payment in western countries with the readiness of these characteristics. From the literature study, several characteristics are identified, including trust in mobile payments, expectation of fast transactions, quick and easy authentication, willingness to share personal data, low level of consumer credit, high adoption of QR codes for payment, friendly development environment, price-sensitive, easily influenced by other people, high cash preference, low adoption of NFC, and low availability of different payment options. READ MORE