Essays about: "COMMUNICATION STRATEGY"

Showing result 6 - 10 of 1078 essays containing the words COMMUNICATION STRATEGY.

  1. 6. New ideal types of development? The case of the United Nations Association of Sweden and the information and communication strategy

    University essay from Göteborgs universitet/Institutionen för globala studier

    Author : Hanne Andersson; [2023-11-08]
    Keywords : Foreign aid policy; Strategy for information and communication; Civil society organisation; Development; Agenda 2030; Internationalism; Isolationism; Protectionism.;

    Abstract : This qualitative case study examines how varying perspectives on development shape foreign aid budgets and how this leads to consequences for civil society organisations and society as a whole. Since Sweden´s new government took office, substantial cuts have been made to the foreign aid budget, notably reducing funding for the information and communication strategy. READ MORE

  3. 7. Remote Control - Redefining Leadership in the Age of Hybrid Work

    University essay from Göteborgs universitet/Graduate School

    Author : Clara Sjögren Nyberg; [2023-07-20]
    Keywords : Hybrid work; Hybrid teams; Leadership; Hybrid leadership; Remote leadership; Transformational leadership;

    Abstract : The pandemic, rather than strategy, has led to organizations’ most apparent digital transformation in the last years due to unprecedented changes in the business environment and society (De Smet et al., 2021; McKinsey, 2020). READ MORE

  4. 8. Leading the Change - Digital Leaders Facilitating MNEs’ Investment Behaviour

    University essay from Göteborgs universitet/Graduate School

    Author : Patricia Jahn; Veronika Barta; [2023-07-19]
    Keywords : Digital investment behaviour; Digital transformation; Digitalisation; Digital leadership; Organisational change; Digital capabilities; Digital strategy;

    Abstract : In our ever-changing world guided by technological advancements and data-driven disruptions, enterprises need adaptation and development strategies to stay competitive. Digital transformation (DT) has great potential to help organisations maintain their market position in these turbulent times. READ MORE

  5. 9. Diffusion of digital asset management systems in the Norwegian food and grocery market. A single case study of MyBrand Media

    University essay from Göteborgs universitet/Graduate School

    Author : Maral Javadzadeh Tabatabaee; [2023-07-19]
    Keywords : Digital asset management; diffusion of innovation; technology acceptance model; the Norwegian food and grocery market; value; value proposition; perceived value;

    Abstract : Digital asset management systems as a solution for managing digital content has been gaining attention over the last years and more IT providers are offering digital asset management systems to organizations. However, the decision to adopt this solution in a client-organization is influenced by many factors, making it a challenging and time taking process. READ MORE

  6. 10. Business Model Changes in the Automobile Industry - A Single Case Study of Volvo Cars

    University essay from Göteborgs universitet/Graduate School

    Author : Nahid Salehi; [2023-07-19]
    Keywords : Business model; business model changes; strategy; automotive industry; Volvo Cars;

    Abstract : The automotive industry's fast-paced environment, digitalization, and electrification have shed light on the significance of the business model (BM) changes. Responding effectively and promptly to the initiative changes and trends is needed for the firms to have profitability. READ MORE