Search for essays about: "CRM as a Service"

Showing result 1 - 5 of 14 essays containing the words CRM as a Service.

2. 1. Managing Customer Loyalty through Direct Marketing : A Case Study of the Relationship between Länsförsäkringar Kalmar Län And Their Beneficiary Customers

   University essay from Högskolan i Jönköping/IHH, EMM (Entrepreneurskap, Marknadsföring, Management); Högskolan i Jönköping/IHH, EMM (Entrepreneurskap, Marknadsföring, Management); Högskolan i Jönköping/IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Angelica Andersson; Petter Cederbrink; Magnus Lövsund; [2009]
   Keywords : Customer Loyalty; Direct Marketing; Relationship Marketing; CRM; Kundlojalitet; Direkt marknadsföring; Relationsmarknadsföring; CRM;

   Abstract : Background: LF is active in three markets: Property & casualty insurance, pension and banking. The main objective for such a strategy is to differentiate by offering all the services to the customer who can enjoy the benefits of having their whole personal economy at one place. READ MORE

4. 2. Implementation and role of device management Solutions to the end users

   University essay from Högskolan Dalarna / Institutionen för Akademin Industri och samhälle

   Author : Victor Kanayo Egbeni; [2009]
   Keywords : ;

   Abstract : This research is based on consumer complaints with respect to recently purchased consumer electronics. This research document will investigate the instances of development and device management as a tool used to aid consumer and manage consumer’s mobile products in order to resolve issues in or before the consumers is aware one exists. READ MORE

5. 3. Electronic customer relationship management in online banking

   University essay from Luleå tekniska universitet/Industriell ekonomi och samhällsvetenskap/Industrial marketing and e-commerce

   Author : Tanveer Ahmed; [2009]
   Keywords : E-CRM; E-CRM in banking; E-CRM in online banking; relationship marketing; relationship management; online banking and relationship management; online bank marketing management; online customer management;

   Abstract : In online banking face to face interaction between bank and customer is not seen. This create huge service gap for banks how to serve and maintain customer relations in online environment. READ MORE

6. 4. Customer relationship management software as a service-What is the providers' view of advantages of CRM software as a service?

   University essay from Lunds universitet/Institutionen för informatik

   Author : Minpeng Zhu; Wiphop Ruchutrakool; [2009]
   Keywords : Software; Service; Product; Software as a service SaaS ; Software on-premise; Customer relationship management CRM system; CRM as a service.; Informatics; systems theory; Informatik; systemteori; Mathematics and Statistics;

   Abstract : "Software as a Service" (SaaS) concept emerged in the late twentieth century as a new software delivered model and is outstanding in terms of swift software delivery. Some analysts predict that the unique of some characteristics in SaaS motivate software providers to offer many types of software as a service. READ MORE

7. 5. CRM: Software as a Service versus On-premise – benefits and drawbacks

   University essay from Lunds universitet/Institutionen för informatik

   Author : Thanawin Ratametha; Manasa Veeragandham; [2009]
   Keywords : CRM as a Service; Customer Relationship Management; CRM on-demand; Cloud computing; Software as a Service; On-demand software; SaaS’s benefits and drawbacks; CRM as a Service’s benefits and drawbacks; Informatics; systems theory; Informatik; systemteori; Mathematics and Statistics;

   Abstract : Nowadays, most of organizations try to find the best solution to improve their business processes by using advantage of technologies, which are always developing to replace the mistake of traditional version, one of the most critical evolutions in technology system is Customer relationship management (CRM). CRM stakeholders who implementing CRM system or plan to implement CRM system had faced a lot of uncertainty in new technology, in this case, our focus is on CRM as a Service solution. READ MORE