Essays about: "CRM requirements"

Showing result 1 - 5 of 11 essays containing the words CRM requirements.

1. 1. Customer Acquisition Process Digitalization: A Case Study on the Use of Machine Learning in The Corporate Insurance Industry

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Klara Larsson; Freja Ling; [2023]
   Keywords : Customer Relationship Management CRM ; Customer Classification; Customer Acquisition; Machine Learning; Insurance Industry; Corporate Insurance; B2B; AI-CRM; Kundrelationssystem CRM ; Kunklassificering; Nykundsbearbetning; Maskininlärning; Försäkringsbranchen; Företagsförsäkring; B2B; AI-CRM;

   Abstract : This thesis explores the application of machine learning 8ml9 techniques in customer classification and their intergration into customer relationship management (CRM) systems within the corporate insurance industry. The research aims to address the gap in the use of AI-CRM for the corporate insurance industry. READ MORE

3. 2. Investigative analysis of CRM System Implementation and the challenges attached to its integration into existing ERP System. From an Organization Perspective : A case study of a Freight Forwarding Company in Sweden

   University essay from Högskolan i Jönköping/IHH, Centre of Logistics and Supply Chain Management (CeLS)

   Author : Kingsley Fredrick; Danielle Christopher; [2019]
   Keywords : ERP; CRM; Relationship Management; Freight Forwarding Industry; Customer Satisfaction;

   Abstract : Enterprise Resource Planning and Customer Relationship Management are two essential concepts in the global supply chain. These aspects are considered to be the backbone of organizational success as they ensure that the upstream and downstream members of the chain are working effectively to deliver services that meet the standards and the customer’s requirements. READ MORE

4. 3. E-loyalty in digital platforms : How do the employees in banks experience their work with customer e-loyalty, individually and in relation to each other?

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Johanna Näsholm Johansen; Noor Al Amin; [2018]
   Keywords : CRM; eCRM; Digitalization; Banking; Loyalty; e-loyalty; 8C Model;

   Abstract : This thesis aims to study how the top management and employees in banks experience their work with customer e-loyalty in digital settings, both individually and in relation to each other. Today's bank customers desire freedom in where they conduct their business and do at the same time require a deeper personal relationship with their bank advisors. READ MORE

5. 4. Development of a customer support process tool in SharePoint Online

   University essay from Linköpings universitet/Institutionen för datavetenskap; Linköpings universitet/Tekniska fakulteten

   Author : Andreas Larsson; [2015]
   Keywords : SharePoint; workflow; CRM; Customer Relationship Management; Issue tickets;

   Abstract : Management thinking has changed focus from bringing in new customers to under- standing the significance of maintaining existing customers and the need to attain loyalty with these customers. This has increased the importance of keeping good customer relationships. READ MORE

6. 5. InfoMart Reporting : The process of developing a data discovery tool for Genesys InfoMart

   University essay from Uppsala universitet/Institutionen för informationsteknologi

   Author : Olof Vestling; [2015]
   Keywords : CRM; SQL; Scenario based approach; Interactive systems design; QlikView;

   Abstract : Customer relationship management (CRM) is gaining momentum around the world and a majority of the organizations view customer experience provided by contact-centers as a competitive differentiator. Thus is the importance of understanding these systems very big. READ MORE