Essays about: "CRM satisfaction"
Showing result 1 - 5 of 27 essays containing the words CRM satisfaction.
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1. How to gain and retain customers : a case study of how the daily work with CRM and e-CRM unfolds amongst large-scale firms in a contingent environment
University essay from SLU/Dept. of EconomicsAbstract : It has become increasingly important in the last decade to stay on top of the rapid digitalization, which has made efficient management of customer relationships increasingly essential for firms to implement within their business process. This has led to Customer Relationship Management (CRM) and the digital extension of it, electronic Customer Relationship Management (e-CRM) becoming cornerstones to the daily operations of many large-scale firms. READ MORE
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2. Customer Relationship Management and Automated Technologies : A qualitative study on chatbots’ capacity to create customer engagement
University essay from Umeå universitet/FöretagsekonomiAbstract : The digital age has brought many new technologies that are disrupting the way that companies interact with customers. Automated technologies are one aspect of technological development in recent days, and it has changed how regular business operations are performed. Chatbots, for instance, has changed the way that customers interact with companies. READ MORE
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3. Investigative analysis of CRM System Implementation and the challenges attached to its integration into existing ERP System. From an Organization Perspective : A case study of a Freight Forwarding Company in Sweden
University essay from Högskolan i Jönköping/IHH, Centre of Logistics and Supply Chain Management (CeLS)Abstract : Enterprise Resource Planning and Customer Relationship Management are two essential concepts in the global supply chain. These aspects are considered to be the backbone of organizational success as they ensure that the upstream and downstream members of the chain are working effectively to deliver services that meet the standards and the customer’s requirements. READ MORE
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4. E-loyalty in digital platforms : How do the employees in banks experience their work with customer e-loyalty, individually and in relation to each other?
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : This thesis aims to study how the top management and employees in banks experience their work with customer e-loyalty in digital settings, both individually and in relation to each other. Today's bank customers desire freedom in where they conduct their business and do at the same time require a deeper personal relationship with their bank advisors. READ MORE
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5. THE INFLUENCE OF RELATIONSHIP MARKETING AND CRM SYSTEM ON STAKEHOLDERS’ TRUST : A Qualitative Study on Multiple Stakeholder Groups in a Cosmetic and Beauty Industry
University essay from Umeå universitet/FöretagsekonomiAbstract : CRMsystem and relationship marketing are needed for a company in order to gain its stakeholders’ trust. In a company, there are two different stakeholders. Theinternal and external stakeholders. This thesis will consider both of the different types of stakeholders. READ MORE