Essays about: "CSR attitudes and attributes."

Found 4 essays containing the words CSR attitudes and attributes..

  1. 1. Role of CSR and Brand Image : A qualitative study on IKEA

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Arefa Islam; [2023]
    Keywords : Corporate social responsibility CSR ; Brand; Brand Image; Purchase intention.;

    Abstract : Purpose                                                           The primary objective of this study is to make     theoretical advancements and practical insights for companies aiming to strengthen  enhance their brand image through the implementation of CSR initiatives.. READ MORE

  3. 2. Customers’ attitude towards certified food service : The influence of green attributes, green skepticism and the comparison of LOHAS

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Xiaofang Zhang; Kajin Fares; [2017]
    Keywords : certified food service; LOHAS; consumers’ attitude; green skepticism; administrative CSR; green practices; organic menu;

    Abstract : Background: Consumers have become more eco-friendly conscious than before, and therefore the demand for organic and environmentally-friendly products has increased during the past decade. Companies are committing to various green practices to improve company's image. READ MORE

  4. 3. The Effect of Corporations’ Irresponsible Actions on Young Consumers’ Purchasing Behavior in the FMCG Apparel Industry

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Linda Söderholm; Jenny Olofsson; [2014]
    Keywords : Corporate Social Irresponsibility CSI ; Consumer Attitude; Consumer Behavior; Intended Behavior; Purchasing Behavior; Fast Moving Consumer Goods FMCG ; Apparel Industry; Young Adults; Environmental Issues; Unethical Behavior; Corporate Social Responsibility CSR ;

    Abstract : Background and Problem: CSI is a topic with a limited amount of research despite it being a very relevant issue and that its counter pole CSR is one of today’s most popular subjects to study. In both areas there is a gap in the literature regarding the apparel industry where there CSI can be evident in many different aspects, especially in the production process. READ MORE

  5. 4. Students' attitudes towards Corporate Social Responibility

    University essay from Sektionen för hälsa och samhälle

    Author : Johanna Renvert; [2013]
    Keywords : CSR; Corporate Social Responsibility; consumer behavior; decision-making process; students; CSR attitudes and attributes.;

    Abstract : Corporate social responsibility or CSR is a phenomenon that has steadily been growing for the past decade. CSR is generally considered as activities performed by a company in order to strengthen its positive image. READ MORE