Essays about: "CUSTOMER PERCEPTION ON BANKING"

Showing result 1 - 5 of 12 essays containing the words CUSTOMER PERCEPTION ON BANKING.

1. 1. A hermeneutic study on the perception of responsibility within Banking

   University essay from Malmö universitet/Institutionen för Urbana Studier (US)

   Author : Samanta Morais; [2022]
   Keywords : responsibility; banking; hermeneutics; subjectivity; storytelling; power relations;

   Abstract : This thesis explores how those relating to banking institutions engage with, and experience responsibility throughout their daily interaction with these institutional environments. The proposed thesis’ research question is What is responsibility in banking?. READ MORE

3. 2. Exploring Affordances of AI Banking Chatbots : Towards Understanding on How Chatbots Create Value for Customers

   University essay from Uppsala universitet/Informationssystem

   Author : Chanaka Gunathilaka; [2022]
   Keywords : Affordances; Artificial Intelligence; Banking; Chatbots; Customer Value;

   Abstract : In the realm of Artificial Intelligence (AI), Chatbots have become a widely used technology for streamlining the services between organizations and consumers. The present study advances the understanding of human-AI interactions by producing new knowledge on chatbot affordances and customer value creation. READ MORE

4. 3. Open Banking Loyalty A qualitative study on customer loyalty in retail banking.

   University essay from Göteborgs universitet/Graduate School

   Author : Albin Läckberg; Timothy Larsson; [2020-06-23]
   Keywords : Open Banking; Customer Loyalty; Trust; Satisfaction; Switching costs;

   Abstract : Purpose: This paper investigates how open banking is thought to influence customer loyalty in a retail banking context. The study is limited to the established banks on the Swedish market and aims to illustrate how banks perceive and react to open banking, and what this means for customer loyalty in retail banking. READ MORE

5. 4. Competitors or Collaborators? A Qualitative Study of the Evolving Relationship Between Banks and FinTech Companies in the Swedish Retail Banking Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Paula Nilsson; Ludvig Fredholm; [2020]
   Keywords : Collaboration; Competition; Co-opetition; Perception; Evolving Relationships; Retail Banking Industry; Banks; FinTech Companies; Business and Economics;

   Abstract : Title: Competitors or Collaborators? - A qualitative study on the evolving relationship between banks and FinTech companies in the Swedish retail banking industry Purpose: The primary purpose of this study is to provide an understanding of experts’ perceptions of the evolving relationship between banks and FinTech companies in the Swedish retail banking industry. Research questions: How have experts’ perceptions of the competitive and collaborative relationship between banks and FinTech companies in the Swedish retail banking industry evolved over time? How are experts perceiving the relationship to evolve in the future? Methodology: The purpose of this thesis has been achieved through qualitative research with an abductive approach. READ MORE

6. 5. Exploring the Future of Personalized Digital Customer-Bank Relationships - A Case Study of a Large Swedish Bank Facing a Digital Paradox

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Rosie Azimi; Matilda Karlsson; [2017]
   Keywords : Service personalization; Digital Banking; Customer Satisfaction; Digital Closeness; Personalization-Privacy Paradox;

   Abstract : Right now, a digital paradox is becoming increasingly evident in the Swedish banking sector. Never before have banks had the opportunity to be as close to customers as today. Despite this, banks have never been perceived this distant. READ MORE