Essays about: "Cancerfonden"

Found 5 essays containing the word Cancerfonden.

  1. 1. A Case Study of Strategic Utilization of Brand Ambassadors, Storytelling and Framing Techniques in Cancerfondens's Campaign: Rosa Bandet 2022

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Jenny Larsen; Astrid Johansson; [2023]
    Keywords : NPO; non-profit organization; framing; storytelling; brand ambassadors; Rosa Bandet; marketing strategy; strategic communication; online campaign; Social Sciences;

    Abstract : This thesis examines the strategic utilization of brand ambassadors, storytelling, and framing techniques by the nonprofit organization Cancerfonden’s campaign Rosa Bandet 2022. The study highlights the importance of understanding these techniques combined to further deepen the knowledge in the field of Strategic Communication. READ MORE

  3. 2. Uncertainties in the use of synthetic CT (sCT) for daily online adaptive radiotherapy for lung cancer

    University essay from Lunds universitet/Sjukhusfysikerutbildningen

    Author : Johansson Vivika; [2023]
    Keywords : Medicine and Health Sciences;

    Abstract : Background and purpose: Cone Beam Computed Tomography (CBCT) based online adaptive radiotherapy (oART) has been clinically implemented for several anatomical sites worldwide. However, random and abrupt anatomical changes with large density alterations can occur in lung patients, leading to uncertainties with synthetic computed tomography (sCT) and dose calculation. READ MORE

  4. 3. Automation of robust Pareto front-based radiotherapy treatment planning for prostate cancer patients

    University essay from Lunds universitet/Sjukhusfysikerutbildningen

    Author : Niklas Eliasson; [2019]
    Keywords : Medicine and Health Sciences;

    Abstract : Purpose/objective The main objective was to create a software that automates the process of creating treatment plans used for Pareto front-based dose planning for prostate cancer patients. A second objective/purpose was to add a robustness test to this program to evaluate the effect of prostate movements on the treatment plans. READ MORE

  5. 4. SYNTHESIS OF β-D-RIBOPYRANOSIDES DERIVATIVES FROM β-D-XYLOPYRANOSIDE

    University essay from Lunds universitet/Kemiska institutionen

    Author : Christopher Musonda; [2018]
    Keywords : organic chemistry; organisk kemi; xylos; träsocker; proteoglykan; Chemistry;

    Abstract : The aim of this thesis was to synthesize various β-D-ribopyranoside derivatives with different C-4 functional groups, using D-xylose as the starting material. The desired modifications were deoxygenation, fluorination, methylation and epimerization of the C-4 hydroxyl group. READ MORE

  6. 5. Market Practice in a Nonprofit Setting: A Case Study of the Swedish Cancer Society

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi; Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Linus Lundell; Filip Goldmann; [2010]
    Keywords : Cancerfonden; Market Practice; Market Formation; Nonprofit Marketing; Marketing for Nonprofit Organizations;

    Abstract : Today, nonprofit organizations are of major importance for the society. Their missions contribute to fulfilling societal needs that otherwise would not get enough resources. Marketing for these organizations becomes more important and most nonprofit marketing research has had a theoretical approach. READ MORE