Essays about: "Carl Edin"
Found 3 essays containing the words Carl Edin.
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1. Communicating Co-Created Products: New Is Not Always Better
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Co-creating products with customers is a growing trend, especially among businesses within consumer goods. Social networking sites have shown to be commonly used in this process. What is uncertain is whether this media choice is the best option for the final communication phase of these products. READ MORE
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2. The Different Roles of Online Platforms - A Study of How Online Consumer Search Behaviour Varies Over the Consumer Decision Process
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Although online consumer behaviour is a popular topic in modern marketing research, little is known of how consumers practically use different Internet sources in decision-- making. The purpose of this paper was to investigate if the consumer's choice of online sources of product information varies over the decision process. READ MORE
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3. How purchasing practitioners use the Kraljic matrix
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Many manufacturing companies spend more than half of their sales turnover on purchased parts and services. A number of articles have been written and it has increased the interest and enhanced the understanding of how purchasing improvements can contribute to a company’s competitive advantage. READ MORE
