Essays about: "Carl Lejon"

Found 1 essay containing the words Carl Lejon.

  1. 1. Evening Tabloids : Enhancing Brand Equity Through Extensions in Alternative Media Channels

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Staffan Kollander; Carl Lejon; [2007]
    Keywords : Marketing; media; evening tabloids; branding; brand equity;

    Abstract : Introduction: The evening tabloids in Sweden have been going through a change towards moving into alternative media channels during the last decades. It is essential to capitalize on the evening tabloids strong brands in order to enhance growth and to stay in the top of the tough competition. READ MORE