Essays about: "Caroline Vitasp"

Found 1 essay containing the words Caroline Vitasp.

1. 1. How to Make Promotions Work in a Cost-efficient Context - A Case Study at Lantmännen

   University essay from Lunds universitet/Teknisk logistik

   Author : Caroline Vitasp; Helena Nyman; [2016]
   Keywords : Promotions; Promotion Planning; Cross‑functional Processes; Supply Chain Configuration; Strategy Alignment; Customer Service Level CSL ; Key Performance Indicators KPI ; Sales and Operations Planning S OP ; Master Scheduling MS ; Cost‑efficiency; Market Responsiveness; Technology and Engineering;

   Abstract : Problem -­‐‑ Promotions are the main reason for a majority of stock out situations and increases the amount of waste for perishable items, and strong competition within grocery retail has led to a significant increase in frequency and depth of promotions since the late 20th century. Lantmännen Cerealia has identified problems with low customer service levels (CSL) during promotions and lack of long term planning in general. READ MORE