Essays about: "Caterina NOCERAS MULET"

Found 1 essay containing the words Caterina NOCERAS MULET.

  1. 1. Consumer's behavior and trust in E-commerce

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Rachel AMIMEUR; Caterina NOCERAS MULET; [2012]
    Keywords : Marketing consumer behavior e-commerce;

    Abstract : Title: Consumer’s behavior and trust in E-commerce. Authors: AMIMEUR Rachel and NOCERAS MULET Caterina Supervisor: LJUNGQUIST Urban Level: Bachelor Thesis in Business and Administration, Marketing Key words: E-commerce, consumer’s behavior, buying behavior, Trust, pure players… Purpose: The purpose is to explore how people working in E-commerce can encourage customers purchase decision on internet by improving customer trust during the purchase. READ MORE