Essays about: "Charles Yousef"

Found 1 essay containing the words Charles Yousef.

  1. 1. The Presence of Alcohol in Swedish Lifestyle Blogs : An exploratory study on if and how the presence of alcoholic beverages on Swedish blogs may affect young females’ intention to pursue alcohol consumption.

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Anton Axelsson; Charles Yousef; [2017]
    Keywords : Alcohol; social influence marketing; blogs; young females; intentions;

    Abstract : Background: Alcohol has become ubiquitous in Swedish lifestyle blogs, as alcohol can be present in one third or one fifth of blog posts in some of Sweden’s biggest lifestyle blogs. Research suggests that exposure to media and commercial communications on alcohol increases consumption and that users and user-generated content related to alcohol and drinking may intensify social norms around alcohol consumption. READ MORE