Essays about: "Chidiebere Emmanuel"

Found 1 essay containing the words Chidiebere Emmanuel.

  1. 1. The role of CSR engagement in the Internal Brand Building process : An exploratory study of Service firms

    University essay from Umeå universitet/Företagsekonomi

    Author : Chidiebere Emmanuel; Eva Eriksson; [2016]
    Keywords : Corporate social responsibility CSR ; corporate brand; brand building; internal brand building; service firms; managers; employees.;

    Abstract : This study explores how service firms incorporate CSR activities within the internal brand building process. It was found that CSR does influence and is implemented in every stage of our theoretical framework of the internal brand building process. READ MORE