Essays about: "Chinese fashion"

Showing result 1 - 5 of 21 essays containing the words Chinese fashion.

  1. 1. The factors affecting young Chinese people’s fashion choices - The importance of conspicuous consumption

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Bo Ting Li; [2023]
    Keywords : conspicuous consumption; fashion consumption; young Chinese people; China’s economic growth; Chinese middle class; consumption factors; sustainability; Business and Economics;

    Abstract : The purpose of this paper is to explore the extent to which young Chinese consumers are making conspicuous consumption of fashion products. With China's increasingly rapid economic development, the income and consumption levels of the Chinese middle class are rising. READ MORE

  3. 2. Sustainability and Fast Fashion : Exploring Factors Influencing Consumer Behavior Among Young Generation in China

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Yaoyao Li; Tian Xin; Daiyan Zhang; [2023]
    Keywords : fast fashion; consumer behavior; Chinese young generation; sustainability;

    Abstract : The rise of fast fashion in the global fashion industry has changed the consumption patterns of consumers. However, fast fashion consumption patterns are unsustainable and constitute a risk to environmental and social sustainability. READ MORE

  4. 3. An Exploratory Study on the Rwandan Fashion and Textile Industry

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Marie Joana Kagayo; [2022]
    Keywords : Sustainable Development; Made in Rwanda; textiles; China-in-Africa; East African Community; Import Restriction;

    Abstract : Following the banning of imported textiles, the Government of Rwanda introduced the “Made in Rwanda” policy in 2015 to encourage local domestic markets and the citizens of the country to buy Rwandan-made products. This thesis evaluates the impact of the import restrictions or the “Made in Rwanda” policy on the Rwandan people so far. READ MORE

  5. 4. Research on Chinese Millennial Consumers’ Perception of Co-branded Fashion Collections

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Huashuai Yang; Yusi Zhang; Zijie Zhou; [2020]
    Keywords : Co-branding; Fashion Industry; Chinese Millennial Consumers;

    Abstract : Background: In fashion market, with the emergence of new brands and changing customer preference in style, competition is fierce nowadays. Brand is an intangible asset that fashion brands build and leverage to secure market position and customer loyalty, which leads to a competitive advantage. READ MORE

  6. 5. DEFINING CONSUMER VALUE : A study of the effect of Chinese-manufacturing on consumers in luxury fashion

    University essay from Stockholms universitet/Företagsekonomiska institutionen

    Author : Roy Hoang; Tina Heidari; [2019]
    Keywords : ;

    Abstract : The country-of-origin aspect adds value of a place-image, which luxury brands use as a business strategy resulting the delocalization of luxury brands to be viewed seen as devaluing the brands’ origin and aesthetics. Hence, subjectivity of luxury. Luxury brands are moving their production to China, yet the demand for luxury brands item remains. READ MORE