Essays about: "Chris Young"

Found 5 essays containing the words Chris Young.

  1. 1. To Trump or Not to Trump: When Business and Politics Mix

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Chris Young; Jessica Könnecke; Natalia Lopez; Sebastian Zierke; [2017]
    Keywords : Business and Economics;

    Abstract : .... READ MORE

  3. 2. Business-to-Business Brand Pathos - Exploring Brand Fellowship in B2B Communication

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sebastian Zierke; Chris Young; [2017]
    Keywords : Business-to-Business; rhetorical appeals; ethos; logos; pathos; CBBE; Brand Fellowship; B2B Brand Pathos; brand communication; JCB; Business and Economics;

    Abstract : Purpose: The purpose of this master thesis was to explore, define and characterise the phenomenon of Brand Fellowship within business-to-business (B2B) communication by using the rhetorical appeals of ethos, logos and pathos. Brand Fellowship was observed to be the emotional relationship between man and machine that influences how heavy-duty machine companies construct their brand. READ MORE

  4. 3. “News consumption is not just something we do, it is something we do in a particular place” News media on Facebook and its impact on young users.

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Alina Gritckova; [2016]
    Keywords : Social Media; Facebook; news consumption; news producers; audience studies; youth; space; worthwhileness;

    Abstract : The study aims to contribute to the deeper understanding of young Facebook users’ news consumption routines within the platform and to find out how they experience the growing presence of news publishers there. The research is based on 10 semi­structured interviews with international students ­ Swedish Institute scholarship holders from seven different countries. READ MORE

  5. 4. Aligning corporate brand identity elements with heritage - How the Ford Motor Company and the Tata Group have managed Jaguar

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Allan Su; Chris Young; Sebastian Zierke; [2016]
    Keywords : Business and Economics;

    Abstract : .... READ MORE

  6. 5. Collaboration Between Sectors for Social Innovation : The Refugee Housing Unit Case

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Dorothy Macharia; Daniel Garcia; [2014]
    Keywords : Social Innovation; Cross Sector; Collaboration; Refugee Housing Unit; Bottom of the Pyramid;

    Abstract : Background: Events happening in the 21st century- global economic crisis, naturaldisasters, extreme poverty, struggles and conflicts have led to a realization that we areliving in a troubled world where we are interdependent in one way or the other. These issues tend to be complex and intertwined such that delegating them to a single sectoris too huge of a task to bear, thus the need for social innovation through cross sector collaboration. READ MORE