Essays about: "Christa Alanko"

Found 1 essay containing the words Christa Alanko.

  1. 1. STREAMLINE THE SEARCH ENGINE MARKETING STRATEGY : Generational Driven Search Behavior on Google

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Rebecca Nilsson; Christa Alanko; [2018]
    Keywords : Search Engine Marketing; Search Engine Advertising; Search Engine Optimization; Search Behavior; Generation X; Generation Y;

    Abstract : The expanded internet usage has resulted in an increased activity at web-based search engines. Companies are therefore devoting a large portion of their online marketing budget on Search Engine Marketing (abbreviated SEM) in order to reach potential online consumers searching for products. READ MORE