Essays about: "Christian Rost"

Found 2 essays containing the words Christian Rost.

  1. 1. Profit for the poor : Sustainable Market Development in BOP Markets

    University essay from IHH, Företagsekonomi

    Author : Christian Rost; Erik Ydrén; [2006]
    Keywords : Entrepreneurship; Emerging Countries; Private sector; Poverty;

    Abstract : There are 4 billion poor living on 2 dollars or less per day that make up the bottom of the economic pyramid (BOP). If a company calculates their aggregated purchasing power they could be a huge and profitable market. READ MORE

  3. 2. Profir for the poor : Sustainable market development in BOP-markets

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Christian Rost; Erik Ydrén; [2006]
    Keywords : Entrepreneurship; private sector; emergin countries; BOP markets; Bottom of the pyramid; Mexico;

    Abstract : There are 4 billion poor living on 2 dollars or less per day that make up the bottom of the economic pyramid (BOP). If a company calculates their aggregated purchasing power they could be a huge and profitable market. READ MORE