Essays about: "Christian Schager"

Found 1 essay containing the words Christian Schager.

  1. 1. In-Game Advertising: Making or Breaking the Computer Gaming Experience?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Simon Berg; Christian Schager; [2006]
    Keywords : in-game advertising; computer games; video games; marketing; core gamers;

    Abstract : The practice of placing advertisements in computer and video games is referred to as in-game advertising. Due to an increase in the number of internet connected gaming devices, in-game advertising is by many analysts expected to become an important marketing tool for reaching the elusive target group of males aged 18 to 34; a group that watches less television in favor of playing more computer and video games. READ MORE